Beyonces Subcultures, Lyric Analysis

Beyoncé and Subcultures and Beliefs

Subcultures- is a group of people with a culture which is differant to the larger culture they belong to.
Beyoncé sets many trends thanks to the clothes she wears and promotes in her music videos and because she sets trends rather than follows them she is referred to as a diva. For example, Beyoncé is a huge pop star who has set many trends for young and more mature people because they can relate to her and her lyrics also she created one of the most popular dance routines that was used in a pop video. Women in pop tend to be very glamorous and they do a lot of dance routines in there videos and their videos tend to be more performance based. There is a lot of dancing because it makes them easier to remember and they can set up a fan base quicker than it would take for a rock star that doesn’t have a routine, because young girls like to have people they can look at and copy, inspire them.

Beyonce Music Video Analysis



Beyonce - Crazy in Love

This video is more performance based because of the dancing thoughout the whole video. Because of the dancing and signing the audience remains intrested and dosnt loose focus. Also there are quite a few close ups of her so the audience can familarise themselves with her, but there are more mid shots so the audience can be impressed by her dancing. Many panning shots of her walking in high heels are used to help her show off her body and seem more confident. There is no relationship between the lyrics and whats going on in the video, the lyrics say "crazy in love" but theres no signs of love, its just Beyonce showing off her dancing skills and her curves. But on the other hand theres a strong bond between the beat and the visuals, as she moves to the beat of the song and the editing and dancing are perfectly choreographed. Becuas eof the fast beat and catchey dance moves the audience wants to get more involved and may get up and dance along. There are no sexual referances in the video because her target audience are young girls so it would be inappropriate. Its very obvious that this a RnB video because of the fast paced music and lyrics, along with them conventions you have the attitude. Beyonce is portrayed with allot of attitude in this video because shes working with Jay Z, whos a famous rap artist, so she has to fit in with his style and personality. She wants to show the audience thats shes young and fun though her type of clothing, for example during some points in the video shes wearing short shorts and a tight vest top to show off her body and show some attitude which appeals to the younger audience, but at other points shes wearing a cream colour dress which could be considered as classy and this appeals to the older females in the audience because they could relate to the dress and build a better relationship.

Beyonce - Single Ladies

This music video largely performanced based because of the non stop dancing thoughout the entire video, she seems very ellegant and attractive while she dances with her tight clothes on so this is used to appeal to the older men of the audience. The video is mainly composed of long shots to show off their dancing skills so its easier for the younger girls to copy their dance moves and imatate them, there are a few close ups to show off their make up and looks. Theres a small comparison between lyrics and visuals, there are no men in the video which relates the the title "single ladies" but appart from that theres no relation. Also theres no relation between the tempo and visuals, the beat is very fast paced but the camera shots last a long time and usally pan around the artists to show off their bodies. Its very high key lighting to make them look innocent and ellegant even though they themselves are dressed in very revealing clothes to make them look "bad" and fiesty, they use this technique to get a mixed target audience.