Beyonces promotional material
Does the promotional material "construct and image rather than reveal a real person whereby you know about their likes/ dislikes, family, background, education, problems, etc?"
Beyonces promotional adverts are used to help convay her image to her target audience, so they can recognise her and bulid a relationship. On her "I am Sasha Fierce" album cover she is show with a light bachground and the "natural" look, because shes not hiding behind any make up that give the audience the impression that shes a good girl and thats the real Beyonce. But on the other hand the album name is "Iam Sasha Fierce" which is implying shes a frierce person, a bad girl. By using this technique of good girl, bad girl she has a larger target audience and can hide part of her true self and also reveal some of it. Beyonce follows Dyers Star Theory because she keeps changing her image to move with the fashion and gain a bigger target audience. Beyonce has also featured in 7 films, Carmen: A Hip Hopera (2001), Austin Powers in Goldmember (2002), The Fighting Temptations (2003), The Pink Panther (2006), Dreamgirls (2006), Cadillac Records (2008) and Obsessed (2009), to help boost her fame and to show people shes more than just a nice body that can sing, she wants to prove shes a multi-talented individual.
Does the star represent something/ have an identity can consume and aspire towards?
Beyonce is a very good role model towards young females, which is also her target audience. Young females look up to her and listen to her music and strive to be like her, rich, famous and a sex icon becuase thats what most young females want. But because she keeps her private life a secret, like her and Jay-Zs wedding and her childhood, most young girls will be fooled by her image and dont realise how much work it is to get to her fame level and richness.
What meanings are being represented through the promotional material and how are they conveyed?
The ablum cover image IAM SASHA FIERCE is a closs up of Beyonce. She is wearing no make up in this photo to tell her audience that she is not an image but a real person and this is the real her. This photo was taken during her "good" girl stage, so the lighting is very high key to make her look inoccent and good, this will also appeal to the young female group of her audience because she looks almost like a fairy, princess or angel. But on her other ablum covers, she goes for the "bad" girl look by using low key lighting and shadow. These techniques would appeal to the older female group of her target audience, old teenagers to young adults because shes the perfect role model for them. She is portrayed has a very talented individual but this could be just an image and her audience have got used to it so they think its the real her.
Do the images leave the audience asking a question in order to complete their understanding of the artist?
Yes, because she reveals so little about her personal life its like shes trying to hide something, so this intrigues the audience to want to find out more. Her image is based on what the audience want so theres no need to reveal the "real" Beyonce, the only people that know her properly is her friends and family.
Through consuming the artist in this way is the audience including themselves within or against a culture?
Beyonce is so famous she basically has her own culture now, because shes always re-inventing her image to stay new and unique. So you can say her audience are included into her culture, the diva culture.
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