ResearchWhat is the purpose of a Music Video?
• It’s a short narrative or representation of the artist, so it could be an insight of the artist’s lifestyle or a major event that happened in their life that the audience can relate to.
• Because some of the audience can relate to video, they tend to build a relationship with artist.
• In most RnB and Hip Hop music videos, image is everything so therefore they will wear clothes with famous brands that they can promote.
• Certain songs describe common issues and how to resolve them and the audience can learn from them.
• Music Videos can be used to attract the target audience, for example if the target audience is young girls then the video will include girls stuff and Barbies to attract their attention.
• If you see a music video then you will be more likely to remember the song and even identify the artist.
• It can also be used to show different generic conventions of a music video.
• Also the audience request music videos so they can buy into the artist’s lifestyle.
Style of the Music Video
OMG- Usher feat Will.i.am is an RnB type song because it has allot of base and rhythm in the song. Also the song expresses how Will.i.am and Usher are feeling about a girl and she amazes them. For instance here is a line Usher sings “Oh my god im so in love, i found u finally” which mean this song could be based on a past event. OMG has 2 different music video styles, performance, which is lots of singing and dancing, all the way thought the song Will.i.am and Usher take it in turns to sing with Usher singing 3 choruses and 2 verses and Will.i.am singing 1 verse. There are background dancers all the way though the video the women are wearing small outfits while the men are wearing similar clothes to Usher. Also it could be a narrative because the lyrics tell a story of how Usher and Will.i.am are falling in love with lines like “Oh my god im so in love, i found u finally”.
Target Audience
Ushers target audience is young boys and girls, because most of his videos are set in a disco type of place with strobe lights and he is always dancing with background dancers. Also he takes about love and how his falling for someone which some of the target audience can relate to, so they can build a relationship with him. In all of his music videos he wears smart designer clothes and cool shades so he can promote different brands and encourage the audience to dress and look like him.
Generic Conventions
Because this is an RnB song they have to make the video look like an RnB video. They managed to do this by adding loads of strobe lighting and making it look like a disco, and dancing with background dancers. Also in RnB videos image is everything so they are wearing good quality brands to promote them and make themselves look good. Also the fact that there are quite a few close ups with designer sunglasses on makes them look cool and rich so they can appeal to their target audience.
Who is the target audience?
The target audience for MTV is old teenagers to young adults (16-29) because of the tv programs they show and the type of music they play. The tv programs are not for young children, like in South Park they swear quite a lot and theres some violence.
Also the type of music, hip hop and RnB, appeals most to old teenagers to young adults.
What type of music does the channel play and why?
MTV play RnB, Hip Hop, Grime and anything in the charts. All these genres appeal to their target audeince becuase its what they demand and they can relate to.
Identify 3-5 examples of artists that feature on a regular basis.
Rihanna usually appears on the music channel because of her type of songs and the genre of them, the songs are usually performance based because of the singing and danceing all the way though and the genre is RnB.
Lady Gaga also appears frequantly on MTV because of her unique style and,again, the genre of her songs.
Eminemis shown on MTV because of high demand and the genre of his songs. he is frequantly in the charts because most of his songs are narrative, which means they tell a story, so his audience can relate to them and build up a relationship.
Tinie Tempah, because of his high demand songs and the RnB/Grime style he implaments.
How is the channel used as a form of branding?
Most of the song they show are either grime, RnB or Hip Hop and the videos of these genres let the audience see into the artists lifestyle, this gives the artist a oppurtunity to show off how much money they have. So they are portrayed as having wild parties with hot girls and nice cars. in the videos they always wear designer brands so it makes them seem really rich and cool. also after seeing the music video the audience might go out and buy the same clothes.
How does the logo appeal to the target audience?
The logo is very recognisable because of the giant M in bold which can be seen from far away, and the tv bit in graffiti writing to attract the younger generation. the logo is presented on all of their products and everyone is aware of what it represents.
Whos is the target audience and why?
What type of Music does the channel play and why?
The Box plays any genre of music apart from rock and heavy metal. The reason they dont play rock and heavy metal is because not many young people listen to it compared to the RnB and Hip Hop listeners. So the target audience outweighs the rest of the people.
Identify 3-5 examples of artists that feature on a regular basis.
Eminemis shown on The Box becuase of high demand and the genre of his songs. he is frequantly in the charts because most of his songs are narrative, which means they tell a story, so his audience can relate to them and build up a relationship.
Basshunter is usally shown on there because of his dance/disco type of songs which are usally played in clubs.
Skepta has a few music videos shown on The Box because of his mix of RnB and Grime, so therefore its high demand.
How is the channel used as a form of branding?
Along with the very popular radio station, theres the website which includes the charts in the UK and in the USA which is very popular. Also on the on the channel they show differant TV shows that involve other artists and promote new music which appeals to the younger audience.
How does the logo appeal to the audience?
The logo is very intresting becuase it involves math signs, which the younger audience who attend school can relate to, they see math signs involved with new music and its considered cool, this attracts the younger audience. The logo is black and white which can attract any type of person, they are simple colours they could represent anything, good and bad, black and white people, anything.
Whos is the target audience and why?
Scuzz's target audience consists of 16-35 year old men, the music is very lound and harcore so its not for the faint hearted, so old people and young children wont listen to it. The music is very voilent so it wouldnt appeal to most women as it could give them a headache because the stations slogan is "Rock hard, only with Scuzz".
Identify 3 artists that feature on a regular basis.
3 artists that fequantly appear on Scuzz are Metalica, Imperial Vipers and Slipknot.
How is the channel used as a form of branding?
The channel advertises differant music videos to gain popularity and awarness, they also have a website which the audience can access videos, take part in competitions and even add their own videos. All these factors contribute to the stations popularity, so eventually it will become a brand.
How does the logo appeal to the audience?
The logo appeals to the audience because the font is very gothic, which is the style most of the audience go for. So the audience can relate to it and instantly recognise it, becasue it relates to the music genre, rock and heavy metal.
Who is the target audience and why?
VH1s target audience range from 25-49 year olds, because theres quite a few tv shows on there as well as music. The tv shows, such as Dad Camp, appeal to the dads of the audience, which tend to be older.
Identify 3 examples of artists that feature on a regular basis.
Some artists that appear regulary are ABBA, AC/DC and The Killers.
How is the channel used as a form of branding?
Vh1 usally features american based programs such as, Dad camp and The OCD Project, which the target audience can relate to. Their website features gossip collumns, celebrity pictures, videos and TV shows so the audience can become more involved with the station and recognise the things associated with Vh1.
How does the logo appeal tot he target audience?
The logo appeals to the target audience because its multicoloured, yellow, orange, pink and blue, which can appeal to either sexes. The logo involves a wide range of colours which can relate to their wide range of target audience. The colours are very bright and come accross as very positive and fun which appeals to the target audience.
Who are the target audience and why?
Kiss 100 plays allot of new music, which tends to be RnB, Hip Hop, Urban and Dance. This genre of music appeals most to 14-24 year olds because its new and in fashion. Some fo the target audience can relate to the title, Kiss, because their young they go out clubbing and its easy to recognise.
Identify 3 examples of artists that feature on a regular basis.
Rhianna, Katy Perry and Beyonce are just some of the artists that feature regulary on Kiss 100.
How is the channel used as a form of branding?
Kiss 100 is one of the biggest music stations, but along with the radio station it has a website featuring new videos, competitions, playlists and infomation about clubs and upcoming events. Because of this information on the website and the music played on the radio station, Kiss 100 is very popular amongst young people becuase they want to stay up to date and cool.
How does the logo appeal to the audience?
The logo has a unique shape next to the words Kiss, the audience can relate to this if they are unique or want to be. The word Kiss is in bold writing so it can gain the audiences attention instantly and its easily recognisable. The logo features only 2 colours white and blue which can appeal to either genders, so its very effective.
Your understanding of a music video is really good as you have related to the codes and conventions and the target audience in some detail.
ReplyDeleteYour analysis of music channels shows a good start but it is not finished. Also there are a number of tasks that are missing from your blog and you need to update it so that I can mark it and leave you feedback.